Madras...is it a city?Is it a time period long gone? Or is it a fabric? One would never guess. Madras is actually a bit of all the above. Madras fabric is named after the city of Madras in India, now known as Chennai, in the southern reaches of India.
Madras fabric epitomizes preppy like no other. Preppy lifestyle and fashion is best expressed using madras, which makes it a great choice for casual shirts, sport shirts, shorts, skirts, country club wear, beach wear, belts, shoes, tote bags, bowties, bandanas, tops, dresses, children's wear and just about for anybody wanting to flaunt that preppy look.
Madras fabric gained popularity in the US sometime around the 60s where it was a must-have for all, and screamed ivy-league, prep school, beach towns, country club, golf, and the preppy life overall.
Today Madras is just as popular, and is a staple in the clothing of today's brands like Ralph Lauren, Brooks Brothers, Vineyard Vines, and many more Southern clothing brands, as well as children's wear and accessories.
Madras will always be around it seems, and thats the way we like it.
(Author BUD, for Atlantis Fabrics...the authority on Madras fabric.)